CI/BI

CI / BI use regulations, application guide Download

Brand Name "VOLVIK"

Brand name “Volvik” came from French word ‘Volans’ which represents the characteristics of Volvik’s powerful and accurate ball.
Also, in Romantic mythology, Victory is the word which refers the goddess of victory. Brand name “Volvik” is compound word of ‘Victory’ and ‘Korea’, and it represents winning game, the best game, the best golf equipment and at the same time it embodies soaring global brand Volvik.
Unique shape of ‘V’ and slanted logo represents Volvik golf ball’s power and validity, which also indicate the spirit of leading golf equipment company’s’ pride.

Logo Grid System

Logo Grid System

The usage of transformed logo will cause distort of Volvik’s brand image or will have bad influence on communications, so please look very carefully at the use of the logo. Besides special cases, original version of the Volvik logo will be used.

· The minimum size regulation 최소사이즈 규정

Symbol

Symbol "Flying Fish"

The length of the ‘Flying fish’ is only limited to 25cm to 36cm. But once it come out of the surface from the water, it flies instantaneous velocity of 50 to 60km/h. Flying fish sometimes flies near the surface of the sea and the other times, it flies 2 to 3 meters above the surface. Longest aviation distances are 300 to 400 meters, and longest flight times are 30 to 40 seconds. When it flies, it can change the direction, by adjusting the caudal. New symbol represents flying fish’s dynamic and rising spirit with the concept of ‘Power Flying’ and ‘Smart Flying’ and this well embodies strong and accurate Volvik golf ball.

· The minimum size regulation 최소사이즈 규정

Logotype_Korean

Logotype_Korean

Logotype is basic elements for outside communication and is expressed with concise and understated gothic font to make a great harmony with primary logo. Using transformed logo is prohibited and please look very carefully at the use of the logo.

· The minimum size regulation 최소사이즈 규정

Emblem 엠블렘

Emblem

Emblem is one of the symbols that represents Volvik brand. Basic style emblem shows great harmony with primary logo and modified version emblem is more decorated compare to basic style with one symbol. Depending on the layout of the applied medium, proper selection of the emblem is recommended.

· Application form 응용형

Emblem 엠블렘 application guide Download

Sub BI

Main LOGO Volvik (VOLANS in French, representing the property of Volvik golf ball that flies with power, accuracy, and the combination of the word VICTORY, representing the goddess of victory in Roman mythology, and KOREA). In Volvik Main LOGO, the Volvik image in the world is represented by expressing the meaning of two V characters. Two parallel lines in center emphasize the consistent straightness and accuracy. In addition, the overall shape of the traditional earthenware shape, means Volvik's commitment to bringing motifs to meet and fulfill all the diverse needs of golfers. Furthermore, the representation of strong self-confidence for the dominance of the world golf market is represented by the strength of the inverted triangle.

· The minimum size regulation 최소사이즈 규정